Jotun is a globally recognized Norwegian multinational chemicals company that specializes in decorative paints and performance coatings (marine, protective, and powder coatings). Founded by Odd Gleditsch in 1926 in Sandefjordin Norway, the company has been highly successful and established a significant international presence. The company’s products are available in more than 100 countries. Jotun’s commitment to excellence in product development and quality, coupled with a focus on innovation and sustainability, has made it a leader in the global coatings industry.
A link to Svein: Svein Stolpestad – Group Vice President Strategy and Sustainability – Jotun | LinkedIn
A link to Jotun: Jotun protects property
Strategy at Jotun: Management and strategy at Jotun
A film about strategy at Jotun: Facebook
Why a strategy should be short: Simplify Your Strategy – HBR Video
Book recommendation from Svein: Ridderstråle, J., & Nordström, K. A. (1999). Funky business: talent makes capital dance (p. 256). FT. com: Books by Jonas Ridderstrale: Funky Business and Funky Business Forever; At Amazon: Amazon.com : funky business
A framework that is helpful in strategy – Porter’s 5 forces: The Five Forces – Institute For Strategy And Competitiveness – Harvard Business School (hbs.edu)
