Show notes for episode 2: Ruter: From public transport to sustainable mobility:
You can find more about Ruter’s strategy here: Strategies, reports and projects | Ruter
You can find out more about Johan here: (6) Johan Gjærum | LinkedIn
About Rumelt’s guiding principles and his thoughts on Good and Bad strategy from McKinsey quarterly: The perils of bad strategy.pdf (mckinsey.com)
This is his book, which goes more in depth on this way of thinking about strategy: Amazon.com: Good Strategy Bad Strategy: The Difference and Why It Matters: 9780307886231: Rumelt, Richard: Books
And a video about his insights: Good Strategy, Bad Strategy | Richard Rumelt (youtube.com)
Johan also talks about OKRs, which you can find out more about here: What Is An OKR? Definition & Examples – Forbes Advisor and Use OKRs to Set Goals for Teams, Not Individuals (hbr.org)
This is the most well-known books on OKRs:
https://books.google.no/books/about/Measure_What_Matters.html?id=wsY_tAEACAAJ&redir_esc=y; https://sloanreview.mit.edu/video/john-doerr-on-okrs-and-measuring-what-matters/
I hope you enjoyed the episode😊